Census

About Census

A reverse ETL tool that syncs data from your cloud data warehouse to SaaS applications like Salesforce, HubSpot, and Marketo. Census enables operational analytics by activating warehouse data across business tools without custom integrations.

Key Features

• 1Reverse ETL platform that syncs data warehouse data to SaaS tools
• 2Connects to Snowflake, BigQuery, Redshift as the source of truth
• 3Syncs segments and attributes to Salesforce, HubSpot, Intercom, and 200+ tools
• 4Python SDK for defining sync configurations programmatically
• 5Live syncs trigger on data changes using warehouse materialization events

How Python Data Engineers Use Census

Python data engineers use Census to operationalize warehouse data — after transforming customer data with dbt or PySpark, Census syncs the results to CRM or marketing tools automatically. Engineers configure Census syncs via YAML or the Python SDK, and trigger sync runs via the Census API from Airflow tasks as part of the post-transformation pipeline.